A trade union is an organisation of
workers who have banded together to achieve common goals such as protecting the
integrity of its trade, achieving higher pay, increasing the number of
employees an employer hires, and better working conditions. The trade union,
through its leadership, bargains with the employer on behalf of union members and
negotiates labour contracts
(collective
bargaining) with employers. The most common purpose of these
associations or unions is "maintaining or improving the conditions of
their employment" - http://en.wikipedia.org/wiki/Trade_union
Local government
are external stakeholders. This is because they have an interest outside of the
business, meaning they don’t work within the company yet still have an
influence. The local government are the people who pass legislations which
affects the business. They also collect taxes from the business and from the
employees too. Finally, they give planning permission to the business if they
want to re-develop or even re-locate. All businesses are affected by laws and legislation, and therefore governmental decisions impact on business functions. The government has an interest in businesses doing well as this helps to keep employment high and contributes to the gross national product. Cadbury local government This is what a member of the Cadburys local government might say:
I am a member of Her Majesty’s Government. It is very important to us that Cadbury is an effective business. After all, if it is successful it will be employing lots of people which is good for the country.
Cadbury also pays us tax on its profits. This helps us to pay for the things that everyone benefits from such as health care and education.
We also need to make sure that our population is being protected from being harmed or exploited. Two of the ways we do this is through:
Consumer Legislation: Trading Standards Officers will want to know whether Cadbury meets its obligations in terms of consumer rights. Is it describing its products accurately in advertisements? Is the weight of a chocolate bar as given on the wrapper?
How long have you been working at Cadbury?I joined the company in May 2006. Previously, I worked for Business in the Community as the National Development Manager for Business Action on Homelessness. I worked with both business and charity partners in 26 cities. Prior to that, I worked in Marketing. I graduated from the University of Aston in 2007 with a combined honours degree in Business and Social Studies.
What is your job title and what does your job involve? My job title is Community Affairs Manager UK & Ireland. My role is to support Cadbury sites to engage with Cadbury’s national community partners, including Young Enterprise, Business Action on Homelessness, the Youth Sport Trust etc. My role directly supports a network of over 30 Community Champions who implement local community engagement activity at their Cadbury site.
How does Cadbury develop you?My role enables me to influence and work with the most senior people within the organisation for the benefit of the communities in which we operate, our employees and our business. Employees often find that their involvement in the community is a life-changing experience for them – this is fantastic to see and be part of.
What do you enjoy about your jobCadbury is very good at developing people. When I first joined the business I was sent immediately on a management training programme which supported me to become a Cadbury manager. I have also attended specialist training courses within the field of CSR (corporate social responsibility) to enhance and update my knowledge and skills. Every employee also has regular one-to-one meeting with their line manager as well as half-year and end-of-year reviews. This process of continuous assessment enables you to reflect upon your own style and continuously grow and improve your skills set.
Local communities
are the people providing the business or company with employees and customer. Therefore
they are very important people. The community gains employment and also benefit
from the services provided. Local communities are external stakeholder. This is
because they are a group outside the business yet they have an influence on the
business’ aims and objectives. Firms and the communities they exist in
are also in a two-way relationship. The local community may often provide many
of the firm’s staff and customers. The business often
supplies goods
and services vital to the local area. But at times the community can feel
aggrieved by some aspects of what a firm does. All businesses must appreciate the role of the local community as a stakeholder. In order to operate effectively and be well accepted in the area, the organisation should be valued by the local community and help local people to understand why the company is beneficial to them.
Cadbury local community:
The Local Area - Cadbury World is located in Birmingham in the Heart of England. As you would expect from the UK’s second city, there is something for everyone to see and do; from an unrivalled mix of shopping experiences to a world class arts scene and a variety of fun family attractions, all easily accessible by road or rail from Cadbury World.
Bournville and the Surrounding Area
Cadbury World is situated in the historic Bournville village - site of the original 'Factory in a Garden'.In 1879, Richard and George Cadbury decided to move their expanding business from Birmingham's City Centre into the countryside four and a half miles away. http://www.cadburyworld.co.uk/cadburyworld/plan/pages/localarea.aspx
Asda local community http://your.asda.com/community - Asda have their own website for their local community.'We’re going to be stepping up our work in the community in 2012 with a big new initiative called Community Life. Each store will have a Community Life Champion to work one day a week with community groups and local organisations.
They will arrange events in store and inspire colleagues and customers to get involved in local community work.'
How local community influences aims: Local communities affect the aims of businesses as they are like the customers for the business as the people from that particular area shop at the business, therefore they influence the aims on things such as cheap prices on goods as this is what customers want and need. Also, the local community influence a business' aims on employment opportunities. This is because a business wants to thrive and be successful however with people working within the workforce there will be no business running, therefore the local community are the people who also work within the business as they live near to where they work and they new employment chances. How local community interests may conflict with other stakeholders: The local community can often suffer at the hands of a large company through the negative externalities of pollution, noise, congestion and the building of new factories in areas of outstanding beauty. However, if the business faces strong protests from residents and from pressure groups concerned about its actions, then it may decide to relocate to another area, causing much unemployment and a fall in investment in the community it leaves behind.
Owners
are people who own and have invested money in to the business. The number of owners and the roles they carry out differ according to
the size of the firm. In small businesses there may be only one owner (sole
trader) or perhaps a small number of partners (partnership). In large firms there are often thousands of shareholders,
who each own a small part of the business. Owners are internal stakeholders. This
is because they work within the business and have an influence. Similar to
those interests expressed by employees, the persons who run the business will
have similar concerns. Depending of the liability status of the entity, the
owners might have risk to their personal wealth and would therefore have this
additional concept to consider. Owners are the most important stakeholders. They
decide what happens to the business.They're the ones who make a profit is the
business is successful. In a sole trader or a partnership, they are the owners.
In a limited company, they are the shareholders.
Cadbury owners
Cadbury is owned
by Kraft Foods. Cadburys is subsidiary of Kraft foods. This means that a
subsidiary company subsidiary, or daughter company is a company that is completely
or partly owned and partly or wholly controlled by another company that owns
more than half of the subsidiary's stock.
Kraft Foods Inc is an American multinational confectionery, food and
beverage company. It markets many brands in more than 170 countries. 12 of its
brands annually earn more than $1 billion worldwide, for example: Cadbury. Kraft Foods is a
public company. A public company or pubic liability company is a limited liability company that offers its securities (stock/bonds/loads, etc.) for
sale to the general public, typically through a stock exchange, or through market makers. Public
companies, including public limited companies, can be either unlisted or listed
on a stock exchange depending on their size and local legislation. Which means
that Cadburys is a PLC (Public
Limited Company) that means they allow shareholders from the public.
Shareholders are
another very important stakeholder group. They should be kept well informed of
the financial state of the organisation, so as to encourage them to keep
investing in the company. If they are not confident that they will get a good
return on their investment, they may sell their shares and there won’t be
enough money invested in the company. Shareholders want the company to do well
– the better it does, the more money they stand to make.
What a Cadbury owner
might say: ‘I am a shareholder in Cadbury. That means I own part of the company. I
get a share of the profit, called a dividend, every six months. I want Cadbury
to do really well because if they do it will make a good profit. Which means my
share will be good too. It is also important to me to know that the company is
behaving ethically. I like to know, for example that they treat their staff and
their suppliers in the third world properly.’
How Cadbury
owners influence aims:
Owners influence business decisions, as they desire a return from the
company in the form of profits so owners make decisions to make this possible. Owners have a big say in how the aims of the business are decided, but
other groups also have an influence over decision-making. For example, the directors who manage the day-to-day affairs of a company may
decide to make higher sales a top priority rather than profits.
This news article shows that the Cadbury
Owners, Kraft Foods have made new job vacancies. This will influence aims and
objectives of the business as there will be a better production line which will
benefit the owners and shareholders as they are looking for return on what they
have invested in the business. - http://www.bbc.co.uk/news/uk-england-birmingham-14946665
How Cadbury owners interests may conflict with other stakeholders:
Asda
became a subsidiary of the American retail giant Wal-Mart, the
world’s largest retailer, in 1999. Walmart
branded as Walmart since 2008
and is an American multinational retailer corporation that
runs chains of large discount department stores and warehouse stores. The
company is the world's third largest public corporation.
It is also the biggest private employer in the
world with over two million employees, and is the largest retailer in the world. Walmart remains a family - owned business, as the company is controlled by the Walton Family who own a 48% stake in Walmart. Therefore, Walmart is the parent and
Asda is the subsidiary. This means that subsidiary, or daughter company is a company that is completely
or partly owned and partly or wholly controlled by another company that
owns
more than half of the subsidiary's stock.
The subsidiary can be a company, corporation, or limited liability company.
Shareholders are another very important stakeholder group. They should be kept well informed of the financial state of the organisation, so as to encourage them to keep investing in the company. If they are not confident that they will get a good return on their investment, they may sell their shares and there won’t be enough money invested in the company. Shareholders want the company to do well – the better it does, the more money they stand to make.
How Asda owners influence aims:
Owners influence business decisions, as they desire a return from the company in the form of profits so owners make decisions to make this possible. Owners have a big say in how the aims of the business are decided, but other groups also have an influence over decision-making. For example, the directors who manage the day-to-day affairs of a company may decide to make higher sales a top priority rather than profits.
How Asda owners interests may conflict with other stakeholders:
http://www.guardian.co.uk/commentisfree/2009/oct/12/bananas-supermarkets-asda-price-war - This shows that there is conflict between the owners and the customers. This is because the owners have increased the price of bananas and the customers are used to cheaper prices, therefore this is conflict. Also, there would be conflict between shareholders and customers because the owners and shareholders want good return on their investment however the customers want cheap prices. This means that the shareholders will only be getting a good return on investment if the prices are slightly higher. However customers will disagree due to them wanting cheaper prices and they want to save money.
Suppliers are
people who sell products, raw materials or give a service to a business. Good relationships with this stakeholder group
can help a company’s operations run smoothly. By working well with suppliers,
businesses can encourage suppliers to prioritise their account, deliver
services and products on time and be as efficient as possible. Suppliers have
an interest in the company they supply doing well – if the company does badly
they could lose a customer. A supplier is an external stakeholder. The reason
why suppliers are an external stakeholder is because they are group outside of
the business who have an influence.
Cadbury suppliers
This is what a
Cadbury supplier might say: We
are a group of Cadbury’s suppliers. Some of us supply Cadbury with the
ingredients to make its products. This lady here sends Cadbury its cardboard
boxes to pack all the products into. This guy here prints the wrappers. And
this chap here supplies Cadbury with spare parts for the machines when they
break down. Some of us are highly dependent on business from Cadbury. If
Cadbury stopped buying from us we could be in trouble. We also expect Cadbury
to be efficient when dealing with us. We like them to pay us on time because
some of us are only small businesses and could have cash flow problems if the
company was a slow payer.
The Cadbury supplier
would be supplying the business with the ingredients to make the chocolate such
as: milk, cocoa beans, sugar etc.. Firms get the resources they need to produce
goods and services from suppliers. Businesses should have effective
relationships with their suppliers in order to get good quality resources at
reasonable prices. This is a two-way process as suppliers depend on the firms
they supply.
How suppliers
influence Cadbury aims:
Suppliers can
affect your availability of product based on their inventory or delivery time.
Suppliers can affect your costs based on their prices changing, their credit
terms, etc.
Quality: Supplier components can positively or
negatively affect the quality of your product. Higher quality increases
customer satisfaction and decreases returns, which adds cash to the bottom
line.
Timeliness: Their timely deliveries are crucial to
how customers view your reliability. A quick turnaround can become the key to
minimizing your inventory, which in turn translates to less risk of inventory
obsolescence and lower cash needs.
Competitiveness: They can give you the one-up on your
competition based on their pricing, quality, reliability, technological
breakthroughs and knowledge of industry trends.
Innovation: Suppliers can make major contributions to
your new product development. Remember, they live their product more than you
do; they're working to be on the cutting edge of innovation for their product.
The good ones will understand your company, its industry and needs, and can
help you tweak your new idea.
Finance: If you've proven to be a considerate,
loyal and paying customer, you may be able to tap into your suppliers for
additional financing once you hit growth mode--or if you run into a cash
crunch. That financing may take the form of postponed debt, extended terms on
new purchases, a loan, or an investment in your company. All of these improve
your cash position. - http://www.entrepreneur.com/article/206530
Suppliers can decide
whether to raise prices for orders which can obviously affect a firm's profits.
Also a supplier's reliability could affect production. If orders do not arrive
on time finished goods may not be ready for shipping to customers. Suppliers
can also change credit terms which may have cash flow issues for a company and
they could decide whether or not to allow discounts for bulk orders or loyal
customers.
Suppliers
can influence a business by the quality
and price of what they supply,
as well as the speed at which
they supply it. If there are
few suppliers offering the same product or there are no substitutes, a supplier
will have a lot of power over a business demanding this product, and can raise
its prices. However, if there are many suppliers of a particular product or
service, it is the business which has power over the supplier.
How Cadbury suppliers interests may conflict with other stakeholders:
There would be conflict between the suppliers and customers because the customers want cheap prices and sometimes the suppliers cannot get the goods or ingredients at a cheap price. If the suppliers cannot get the goods at a cheap price then.
Asda Suppliers
Asda offer their
customers a wide range of products and items. For Asda to actually have these
products and items to offer, Asda need somewhere to get them from, this is
where the suppliers come in.
Asda have many
different suppliers because there are many products that Asda offer to the
public. Some of the suppliers that Asda have are:
Crisps - Walkers
Chocolate -
Cadbury
Chocolate -
Nestle
Drinks - Coca
Cola
Water - Volvic
Those are just
some of the suppliers at Asda and they offer different products. Suppliers of
Asda are also external stakeholders as they influence the business to make
profit by providing them with their products. They want the business to make
profit, as they want other orders and to get their money as quick as possible.
Asda gets most of its products from suppliers such as: Cadbury, Kelloggs, Coca
Cola and many other well known branded products. Without these suppliers Asda
wouldn’t have good enough goods to meet their customer’s demands, which means
they would end up loosing out on profit.
Asda have an
actual website for their suppliers to visit and to register if they want to be
potential suppliers for the supermarket. The website for the Asda suppliers is http://www.asdasupplier.com/. The
website gives information on what Asda is and what they do and general
information about the business. For example:
‘The purpose of this website is to aid communication between
ASDA and our supplier base. It should be a way for us to keep you up to date
with what’s happening in ASDA, as well as a place where you can find contacts,
policies and resources to help you get things done in ASDA. Whether you are a
new supplier starting to work with us, or an existing supplier with specific
queries, the site should be here to help you along, smooth our working
relationship, and answer your questions. We’ve built the site with input from
long-established and new suppliers, but if you have questions that we haven’t
managed to answer here, please let us know.’ - http://www.asdasupplier.com
How suppliers influence Asda aims:
Suppliers can affect your availability of product based on their inventory or delivery time. Suppliers can affect your costs based on their prices changing, their credit terms, etc.
Quality: Supplier components can positively or negatively affect the quality of your product. Higher quality increases customer satisfaction and decreases returns, which adds cash to the bottom line.
Timeliness: Their timely deliveries are crucial to how customers view your reliability. A quick turnaround can become the key to minimizing your inventory, which in turn translates to less risk of inventory obsolescence and lower cash needs.
Competitiveness: They can give you the one-up on your competition based on their pricing, quality, reliability, technological breakthroughs and knowledge of industry trends.
Innovation: Suppliers can make major contributions to your new product development. Remember, they live their product more than you do; they're working to be on the cutting edge of innovation for their product. The good ones will understand your company, its industry and needs, and can help you tweak your new idea.
Finance: If you've proven to be a considerate, loyal and paying customer, you may be able to tap into your suppliers for additional financing once you hit growth mode--or if you run into a cash crunch. That financing may take the form of postponed debt, extended terms on new purchases, a loan, or an investment in your company. All of these improve your cash position. - http://www.entrepreneur.com/article/206530
Suppliers can decide whether to raise prices for orders which can obviously affect a firm's profits. Also a supplier's reliability could affect production. If orders do not arrive on time finished goods may not be ready for shipping to customers. Suppliers can also change credit terms which may have cash flow issues for a company and they could decide whether or not to allow discounts for bulk orders or loyal customers.
Suppliers can influence a business by the quality and price of what they supply, as well as the speed at which they supply it. If there are few suppliers offering the same product or there are no substitutes, a supplier will have a lot of power over a business demanding this product, and can raise its prices. However, if there are many suppliers of a particular product or service, it is the business which has power over the supplier. http://www.supplymanagement.com/news/2012/asda-buys-into-closer-collaboration-between-suppliers/ - This news article shows how Asda have told their existing suppliers to work together in order to reduce cost, waste and risk.
How Asda suppliers interests may conflict with other stakeholders:
There would be conflict between the suppliers and customers because the customers want cheap prices and sometimes the suppliers cannot get the goods or ingredients at a cheap price. If the suppliers cannot get the goods at a cheap price then.
Unless customers
buy its products or services, a business cannot exist. Creating and maintaining
good relations with this stakeholder group is very important. Customers have an
interest in the company doing well – it means that they can be sure that it
will keep producing their favourite products. Customers are people who buy the
goods and are given the service. Customers are external stakeholders because
they have an interest from outside of the business. Customer needs and wants
have to be met otherwise the business cannot make a profit and survive.
The market is
separated into two different segments and this tells us how a market for a
product or service is divided, such as the mass market and the niche market.
The mass market is when businesses make a product or provide a service aimed at
a large number of customers. Whereas, the niche market is a small market for a
specialised product.
Segmenting the Market
The market is
segmented further, for example:
Age – For
example: 3-5 year olds, 13-18, over 50’s
Gender –
Male/Female
Income – This
is how much a household earn, thee highest paid person in the household is
usually the income provider, and also, disposable income is another
factor.
Region – This
is where in the country the customers are based.
Interests –
The hobbies and interests of the customers.
Socio –Economic Group
Socio –Economic Group
The socio –
economic groups are divided into 5 different groups. For example:
Semi-Skilled
Workers, Assembly Line Workers, Cleaners
Class 5, Group
E, Unskilled
Unemployed,
Casual Workers, State Pensions
Customer Types
There are many different
types of customers. A customer is someone who buys a product or service.
However, a consumer is someone who uses the produce or service. Internal
Customers are customers inside the business, for example, the staff in a
business. External customers are normal customers who purchase products.
The different
customer types are divided into 8 categories, such as:
·Individuals - Someone who visits a business himself or herself
·Groups - A group of people
·People of different ages - People of different ages
·People from different cultures - People from different countries and
backgrounds
·Non-English speakers - People that don’t speak English and that
they speak different languages
·People with specific needs - For example, people who need wheelchair
access
·Young children - Little children
·Business men and women - People that are involved in businesses
and companies
Customers at
Cadburys
Cadburys have
over millions of customers due to the fact that their products are sold worldwide and the business operates on a global scale. This means that the
customers could be from any socio-economic group and be any customer type.
However, I have found out the customer numbers and statistics for Cadburys
World in Birmingham.
What Cadbury
customers might say:
I
regularly buy Trident gum. It helps me relax. I need to know that Cadbury will
always make sure it is working hard to get the Trident on shop shelves so it is
there whenever I want it. I also need to be sure that its products are produced
in a safe and clean environment – what if I found something horrible had been
dropped into my packet of chewing gum?
I am a customer of Cadbury
too but I don’t buy chocolate off the shelves in the supermarket. I own a
wholesale store but I still have to have supplies from Cadbury. I need to be
confident that Cadbury can keep supplying me with crates and cartons of the
chocolate bars so my shelves are stacked high for whenever my customers from
the corner shops come in to re-stock. If I can’t supply them I will lose money.
What Cadbury customers WANT & NEED:
Cadbury customers want similar things to any other customers.
Some of the things that they want are:
Cheap prices -The reason why customers want cheap prices is
because of the economy they are in and it is important to customers that they
only buy cheap priced products. If the price is set too high it may be more
than the product’s target customer can afford, more expensive than similar
products sold by other companies, meaning that few will be sold. However, if it
is set too low, the company will make less profit and customers may think that
the product is inferior to similar products at a higher price. There are many
different pricing strategies, and some companies use mark-up pricing to decide
the price of their product. This means they take the average cost of making
each product and add on a percentage of the price as profit. The percentage
added will depend on several factors, for example how much other companies
charge for similar products and the image of the product. If a business has
developed a product that they want to have a luxurious feel, seem exclusive and
special, it is likely to have a higher price.
Good quality chocolate -Customers want good quality chocolate otherwise they
are not going to but the product that means that the business won’t be able to
make a profit or make an income. Therefore it is important for Cadburys to
produce good quality chocolate for their customers to buy. This is an important
need and want for customers. Quality can give your business a competitive edge and can help to keep
and gain more customers. Quality can affect:the
performance of your business overall, your marketing and sales
activities, how you develop and produce or provide your
products or services.
Improving
the quality of products or services involves: making sure you give your
customers the level of quality they expect and making sure your quality is
equal to, or higher than, that offered by your competitors. Cadburys mission statement is: ‘Cadbury's
means quality: this is our promise. Our reputation is built upon quality: Our
commitment to continuous improvement will ensure that our promise is
delivered.’
How Cadbury
customers influence aims:
The customers at
Cadburys influence the aims greatly due to the pricing of products and the
quality of chocolate. Because the customers want these things, they are part of
the Cadbury aims. Therefore already the customers have influenced the aims as
Cadburys are changing the prices whether it is more expensive or not. Here is a
newspaper article and a video to show that Cadburys have changed the amount of
chocolate in the product yet the price is the same:
Also, customers at Cadburys might have an influence on the different chocolate products being made.
How Cadbury customer interests may conflict with
other stakeholders:
The customers at
Cadbury might have conflict with the suppliers. This is because end customers
want safe and available products, however if the suppliers don’t meet these
needs then there will be conflict. Also, adding to this, there might be
conflict between the suppliers and the wholesale and retail. This is because
they want a reliable supply chain and if the suppliers cannot supply this then
conflict can easily arise.
Also there could
be conflict between the shareholders and customers as the shareholders want
good return on their investment, however the customers want cheaper prices. This
means that the shareholders will only be getting a good return on investment of
the prices are slightly higher, however the customers will disagree due to them
rising the prices of products.
Again, going back
to the fact that Cadbury had changed the amount of chocolate in their product
yet kept the price the same would also cause conflict. This is because the customers
would have an issue with the owners as they decide what happens with the
product. Customer want value for money products.
The customers at
Asda would mainly fit into the Class 2, Group B Intermediate socio-economic
group because these are the people who earn money and maybe like to shop at
Asda due to their income or wage. Whereas the Class 1 group may prefer to shop
at more high-end stores such as: Waitrose or Co-op, however they may like to
shop at Asda too.
Semi-Skilled Workers, Assembly Line
Workers, Cleaners
Class 5, Group E, Unskilled
Unemployed, Casual Workers, State
What Asda
customers WANT & NEED:
Asda customers
want similar things to any other customers. Some of the things that they want
are:
Cheap prices -
The reason why customers
want cheap prices is because of the economy they are in and it is important to
customers that they only buy cheap priced products. If the price is set too
high it may be more than the product’s target customer can afford, more
expensive than similar products sold by other companies, meaning that few will
be sold. However, if it is set too low, the company will make less profit and
customers may think that the product is inferior to similar products at a
higher price. There are many different pricing strategies, and some companies
use mark-up pricing to decide the price of their product. This means they take
the average cost of making each product and add on a percentage of the price as
profit. The percentage added will depend on several factors, for example how
much other companies charge for similar products and the image of the product.
If a business has developed a product that they want to have a luxurious feel,
seem exclusive and special, it is likely to have a higher price.
Friendly staff/service - Asda customers want friendly staff who
are helpful. Being extra helpful and offering extra
services for customers is always a good way to gain a good reputation and good
customer service. For instance, if someone
walks into your store and asks you to help them find something, don't just say,
"It's in Aisle 3". Lead the customer to the item. Better yet, wait
and see if he has questions about it, or further needs. Whatever the extra step
may be, if you want to provide good customer service, take it. They may not say
so to you, but people notice when people make an extra effort and will tell
other people.
Whether
it's a voucher for a future discount, additional information on how to use the
product, or a genuine smile, people love to get more than they thought they
were getting. This is an important thing for customers as if the staff don’t give
good customer service, they won’t come back to Asda. To a business, customer
service is usually their top priority. This is because their customer service
can affect their reputation and customer’s views and opinions on the business.
Nowadays, people are complaining more and more and businesses are doing their
best to provide their customers with the finest customer service they can. They
are doing this because they don’t want to lose any loyal customers, want repeat
business and mainly, to increase profit numbers.
How Cadbury
customer interests may conflict with other stakeholders:
There could be
conflict between the shareholders and customers as the shareholders want good
return on their investment, however the customers want cheaper prices. This
means that the shareholders will only be getting a good return on investment of
the prices are slightly higher, however the customers will disagree due to them
rising the prices of products.
Also, there could
be conflict between the customers and the suppliers because the customers want
cheap prices, and the sometimes goods cost slightly more, and suppliers want
regular business. This means that, if the prices aren’t cheap for the
customers, they wont shop at Asda and the suppliers wont be getting regular
orders. This will led to conflict.
