LOCAL COMMUNITY AT CADBURYS & ASDA

Local Community 

Local communities are the people providing the business or company with employees and customer. Therefore they are very important people. The community gains employment and also benefit from the services provided. Local communities are external stakeholder. This is because they are a group outside the business yet they have an influence on the business’ aims and objectives. Firms and the communities they exist in
are also in a two-way relationship. The local community may often provide many of the firm’s staff and customers. The business often supplies goods
and services vital to the local area. But at times the community can feel aggrieved by some aspects of what a firm does.  All businesses must appreciate the role of the local community as a stakeholder. In order to operate effectively and be well accepted in the area, the organisation should be valued by the local community and help local people to understand why the company is beneficial to them.

Cadbury local community: 

The Local Area -  Cadbury World is located in Birmingham in the Heart of England. As you would expect from the UK’s second city, there is something for everyone to see and do; from an unrivalled mix of shopping experiences to a world class arts scene and a variety of fun family attractions, all easily accessible by road or rail from Cadbury World.

Bournville and the Surrounding Area

Cadbury World is situated in the historic Bournville village - site of the original 'Factory in a Garden'. In 1879, Richard and George Cadbury decided to move their expanding business from Birmingham's City Centre into the countryside four and a half miles away.  http://www.cadburyworld.co.uk/cadburyworld/plan/pages/localarea.aspx 

Asda local community 

http://your.asda.com/community - Asda have their own website for their local community. 'We’re going to be stepping up our work in the community in 2012 with a big new initiative called Community Life. Each store will have a Community Life Champion to work one day a week with community groups and local organisations.

They will arrange events in store and inspire colleagues and customers to get involved in local community work.'  

How local community influences aims: 

Local communities affect the aims of businesses as they are like the customers for the business as the people from that particular area shop at the business, therefore they influence the aims on things such as cheap prices on goods as this is what customers want and need. 
Also, the local community influence a business' aims on employment opportunities. This is because a business wants to thrive and be successful however with people working within the workforce there will be no business running, therefore the local community are the people who also work within the business as they live near to where they work and they new employment chances. 

How local community interests may conflict with other stakeholders: 

The local community can often suffer at the hands of a large company through the negative externalities of pollution, noise, congestion and the building of new factories in areas of outstanding beauty. However, if the business faces strong protests from residents and from pressure groups concerned about its actions, then it may decide to relocate to another area, causing much unemployment and a fall in investment in the community it leaves behind.